-
1 brand assortment
марк. марочный ассортимент, ассортимент марочных товаров (совокупность (набор) разнообразных товаров определенной торговой марки, производимых компанией или предлагаемых в магазине)Syn:See: -
2 brand assortment
Реклама: ассортимент марочных товаров -
3 assortment
сущ.1) торг. ассортимент, сортимент, выбор товаров ( совокупность предлагаемых магазином товаров)broad [wide, rich\] assortment — широкий [богатый\] ассортимент [выбор товаров\]
Syn:See:deep assortment, scrambled assortment, exclusive assortment, brand assortment, product assortment, assortment breadth, assortment depth, assortment plan, assortment display2) метал., торг. сортамент (в металлургической промышленности: совокупность, подбор различных сортов, марок, видов, типов, профилей и размеров каких-л. однородных изделий или материалов)* * *состав однородной продукции по видам, сортам, маркам-----Банки/Банковские операции -
4 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
5 brand selection
1) марк. = brand assortment2) марк. = brand choice* * *случай, когда выбирающий товар потребитель не имеет привязанности к определенной марке товара и должен выбирать из нескольких -
6 ассортимент марочных товаров
Advertising: brand assortmentУниверсальный русско-английский словарь > ассортимент марочных товаров
-
7 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
8 сорт
1) General subject: chop, class, degree, description, genus, grade, kind, manner, nature, order, quality, race, sort, stamp, style, tap (вина, пива), variety, brand, make, rate, fashion2) Naval: run3) Obsolete: gender4) Engineering: grade (класс качества), quality (класс качества)6) Jocular: persuasion7) Mathematics: form8) Economy: quality category9) Forestry: assortment10) Metallurgy: type11) Oil: range13) Advertising: chop mark14) Polymers: grade number15) Makarov: brand (марка), cultivar (культурного растения), kind (разновидность), sort (разновидность)16) Derogatory: ilk -
9 серия
1) General subject: episode (телефильма, радиопостановки), family, part, run, series, suite, tally, topical (тематическая; в филателии), train, lot, range, brand (изделий), (скандалов, атак и т.д.) string, series of3) Biology: sere (совокупность последовательно развивающихся на данном участке растительных сообществ)4) Botanical term: sere (совокупность последовательно развивающихся на данном участке растит. сообществ)5) Military: serial (выстрелов), train (бомб)6) Engineering: bank, production run (изделий)7) Mathematics: assembly, assortment, gathering, model, system8) Railway term: line (изделий), row, train (импульсов)10) Accounting: type11) Automobile industry: range (автомобилей, двигателей и т.п.)12) Mining: gang13) Cinema: sequel15) Polygraphy: issue16) Oil: array (оборудования), burned, series (в номенклатуре бурового оборудования - классификация по особенностям конструкции), serial18) Advertising: lot (товаров, изделий)19) Business: string20) Management: stream21) Microelectronics: line22) Programming: set of23) Philately: (марок) set24) Automation: lot (деталей, изделий)25) Quality control: bank (напр. однотипных агрегатов или приборов), run (испытаний)26) Makarov: bath, line (книжной продукции), line (напр. станков), lot (товаров), run (измерений), sequence, sere (1. последовательность последовательно развивающихся на данном участке растит. сообществ; 2. последовательность или ряд сообществ от начальных до достигших расцвета), set (напр. измерений), set (напр. опытов), set (напр., измерений), succession, tribe (пород)27) Gold mining: package28) Biometry: runs29) Billiards: break31) Pharmacy: batch -
10 Qualität
Qualität f GEN, IND, MGT, V&M, WIWI quality* * *f <Geschäft, Ind, Mgmnt, V&M, Vw> quality* * *Qualität
(Art) kind, (Güte) quality, grade, class, (Marke) brand, description, mark, (Sorte) sort, type, run;
• abweichend von der üblichen Qualität off standard;
• erster Qualität first-rate, of finest grade;
• von ausgesuchter (bester) Qualität choice, of first (prime) quality;
• von durchschnittlicher Qualität of ordinary quality;
• von erstklassiger Qualität of high (top) quality, high-class;
• von geringer Qualität low-class, poor;
• von höchster Qualität excelsior;
• von minderer (minderwertiger, niederer) Qualität low-grade, third-rate;
• von schlechter Qualität off, poor, low-keyed;
• zweiter Qualität (Waren) seconds;
• abfallende Qualität inferior quality;
• gut abgelagerte Qualität well-conditioned quality;
• allererste Qualität sterling (extra-fine, unrivalled) quality;
• ausbedungene Qualität stipulated quality;
• auserlesene Qualität prime [quality];
• ausgesuchte (ausgezeichnete) Qualität choice quality, class;
• ausreichende Qualität [acceptable] quality level;
• nicht ausreichende Qualität poor quality;
• autobahnähnliche Qualität near motorway standard (Br.);
• bessere Qualität superior quality;
• beste Qualität superior quality, firsts;
• beste englische Qualität of best English make;
• bestimmte Qualität concrete (definite) quality;
• durchschnittliche Qualität standard (average, medium) quality;
• erbärmliche Qualität bottom quality;
• erforderliche Qualität required quality;
• erlesene Qualität choicest quality;
• erste Qualität choice quality, grade A, (Brillant) first water;
• erstklassige Qualität first-rate (first-class, finest, top[-grade], prime) quality;
• extrafeine Qualität superior quality;
• besonders feine Qualität selected quality;
• feinste Qualität superior quality;
• friedensmäßige Qualität pre-war quality;
• gangbare Qualitäten fair assortment;
• gängige Qualität current quality;
• geringere Qualität inferiority, inferior quality;
• gleich bleibende Qualität unvarying quality;
• gute Qualität good (fair) quality;
• handelsübliche Qualität merchantability, merchantable quality, commercial standard;
• hervorragende Qualität transcendent quality;
• mangelnde Qualität non-quality, lacking quality;
• marktübliche Qualität merchantable quality;
• minderwertige Qualität quality falling short, low[-grade] (cheap, poor) quality;
• mittlere Qualität medium goods (sort), middling [quality];
• reelle Qualität sound quality;
• schlechte Qualität poor (inferior, lowest) quality, quality not up to standard;
• schlechtere Qualität quality not up to standard;
• schlechteste Qualität lowest (bottom) quality;
• unzureichende Qualität unsatisfactory quality;
• vereinbarte Qualität agreed quality;
• vorzügliche Qualität prime (superior) quality;
• zugesicherte Qualität promised quality, warrant of merchantability;
• noch zulässige Qualität tolerance quality;
• zweite Qualität second[-class] quality;
• gute Qualität und Beschaffenheit good merchantable quality and condition;
• Qualität eines Erzeugnisses product quality;
• Qualität des Kundendienstes grade of service;
• Qualität laut Muster quality as per sample;
• beste Qualität für geringsten Preis best buy;
• j. nicht entsprechend seinen Qualitäten bezahlen to overlook s. one’s services;
• für hohe Qualität bürgen to guarantee high quality;
• der Qualität den Vorrang geben to shift the emphasis to quality;
• mehr auf Quantität als auf Qualität gehen to seek size rather than quality;
• hohe Qualität des Kundendienstes gewährleisten to maintain standards of customer service;
• dieselbe Qualität liefern wie ein anderer to match s. one’s grade;
• nach Qualitäten ordnen to grade;
• Qualität prüfen to check quality;
• Qualität steigern to enrich (upgrade) the quality;
• mit der vorgezeigten Probe in der Qualität übereinstimmen to match (correspond in quality to) the sample;
• Qualität der Erzeugnisse verbessern to upgrade the quality of production. -
11 vrsta
* * *• brand• breed• category• catregory• class• row• variety• types• type• sorts• sort• kind• file• form• genre• genus• art• assortment• manner• make• rank• mode -
12 vrsta
• rank• range• row• sort• species• brand• class• order• nature• kind• assortment -
13 vrsta
• a set of exchange; assortment; brand; caliber; calibre; category; class; classe; description; format; genus; grade; kidney; kin; kind; manner; nature; range; rank; row; sort; species; type -
14 fajta
(DE) Abart {e}; Beschaffenheit {e}; Gattung {e}; Schlag {r}; Sorte {e}; art; beschaffene; Artung {e}; (EN) -natured; assortment; brand; breed; cast; class; description; forma; genera; genus; genus, genera; ilk; kind; make; nature; persuasion; race; shape; sort; species; stock; strain; style; tribe; type
См. также в других словарях:
Exclusive Assortment — A merchandising strategy in which a retailer displays the product line of a single manufacturer. An exclusive assortment may be part of an exclusive arrangement between a manufacturer and a retailer, or because the retailer seeks to brand itself… … Investment dictionary
Polmos Łańcut — Infobox Beverage name=Łańcut type=Luxury Vodka manufacturer=Polmos Łańcut origin=Łańcut, Poland introduced= discontinued= proof= related= List of vodkas variants= The Polmos Łańcut distillery is one of the oldest producers of liquors and liqueurs … Wikipedia
Cable tie — Assortment of cable ties A cable tie, also known as a zip tie or tie wrap, is a type of fastener, especially for binding several electronic cables or wires together and to organize cables and wires. Contents … Wikipedia
Commercial planning — is the term commonly used for commercializing a product. The success of a new product depends not only on the idea behind the product, but also on the marketing of the new product before, during and after the product launch. New Product Launching … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
List of products manufactured by The Hershey Company — This is a list of products manufactured by The Hershey Company. Contents 1 Chocolate based products 1.1 Hershey s chocolate bars 1.2 Hershey s Symphony 1.3 Hershey s Extra D … Wikipedia
Talbots — Infobox Company name = Talbots Inc. type = Public (nyse|TLB) genre = foundation = Hingham, Massachusetts(1947) founder = location city = Hingham, Massachusetts location country = United States location = locations = area served = key people =… … Wikipedia
literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… … Universalium
Crayola — LLC Crayola logo used since 2003 Type Privately held company Industry Arts and crafts, Toys Predecessor … Wikipedia
DC Universe Classics — is an action figure toyline, a sub line of the DC Universe toy brand manufactured by Mattel. These are 6 inch scale figures based on characters owned by DC Comics. The entire line is sculpted by the Four Horsemen Studios. Contents 1 History 2… … Wikipedia
President's Choice — The President s Choice logo The Fre … Wikipedia
